Here's exactly
what I'd fix
— and why it's costing you conversions right now.
What I Found
These aren't small tweaks. They're the reasons your page is working against you:
Headline Problem
Your headline is speaking to everyone — which means it's connecting with no one
Proof Skepticism
Your proof section creates skepticism instead of trust
Premature CTA
Your CTA is demanding action before you've earned it
Invisible Brand Story
Your brand story — the thing that actually differentiates you — is invisible
Generic Feel
Your page feels like your competitors' pages
Framework Problems
These aren't design problems. They're framework problems.
The Framework
Why wellness landing pages fail — and what fixes them
Most landing pages are built on a template designed for transactional businesses. Countdown timers. Pressure tactics. Generic benefit lists. That template works for commodity products.
Wellness isn't a commodity. Your customers aren't impulse buying. They're researching, comparing, and looking for a brand they can trust.
Sales as an Act of Love is the framework I use to rebuild wellness landing pages. Four principles. Every element of your page is measured against them.
Respect Intelligence
Educate instead of manipulate. Your customer is smart. Give them what they need to make a confident decision.
Honor the Journey
Speak to the transformation your customer is seeking — not a list of features they don't know how to evaluate.
Build Genuine Relationship
From the first second on your page, your visitor is deciding whether to trust you. Every element either builds that trust or breaks it.
Reflect Your Values
If your page doesn't feel like your brand, visitors feel the gap. And doubt kills conversions.
Proof in Practice
Apex Adapt
The page was built to pressure. It converted strangers, not believers.
Lead flow doubled in 14 days.
Verdant
Traffic tripled. Revenue didn't move. The page couldn't hold the audience it was buying.
Subscription attach rate up 34% in 60 days.
Flora & Form
Acquisition was working. Churn was killing it. The landing page was setting expectations the product couldn't meet in 30 days.
LTV up 61% within one billing cycle.
Investment
1 Landing Page
- Custom copy written to your brand voice
- Sales as an Act of Love structure applied
- Design direction included
- Delivered in 3–4 weeks
3 Landing Pages
- Everything above across three pages
- Multiple offers, audiences, or traffic sources
- Priority timeline
What's included in both:
- Full audit of your current page before we build
- Copy, structure, and design direction
- One round of revisions
- Loom walkthrough of every decision we made and why
Let's Talk
This is a 15-minute call. We'll look at your current page together, I'll show you where the framework applies to your specific brand, and we'll figure out if this makes sense for where you are right now.
No pressure. No pitch deck. Just an honest conversation.
Want to go deeper?
Full case study breakdowns, annotated teardowns, and before/after walkthroughs are in the Proof Hub.
See Full Case Studies →