You Built Something That Heals. Your Retention Shouldn't Feel Like It Harms.
There's a reason your reactivation flows feel off-brand. They are.
Discover the FrameworkTrust-Based Retention
Rebuild authentic connections that reactivate naturally
Strategic Systems
Guide lapsed customers back to transformation
Values-Driven Recovery
Scale LTV with complete integrity
You started your wellness business because you believe in transformation. But your winback pages and reactivation flows use manipulative discount codes, guilt-trip emails, and generic "we miss you" templates that betray your values.
But somewhere between "building a brand" and "scaling revenue," you were told that growth comes from tactics that make your stomach turn.
So you're stuck: Accept churn tactics that repel loyal customers, or watch LTV leak while competitors recover revenue with pressure plays
Authentic
Strategic
Effective
What if there was a third way?
What if your refusal to use manipulative retention tactics became your competitive advantage? What if trust‑based winback flows—built on story, consent, and authentic value—could systematically recover revenue instead of eroding it?
I'm Shayn De Mur, and I help wellness brands build build revenue‑recovery and retention systems using Sales as an Act of Love —turning lapsed customers into loyal revenue without manipulative tactics.
This is Post‑Purchase GTM: Systems that turn first‑time buyers into repeat, high‑LTV customers through reactivation and retention.
The Real Problem Isn't Your Products—It's Your Revenue Recovery Math
You're running a legitimate wellness-based business—selling products or services that genuinely transform lives and support wellbeing.
But your revenue recovery tactics feel like they belong to someone else's brand:
The Revenue Rollercoaster
If your winback rate is stuck around 1–2%, lifting it into the 3–4% range can add six figures in recovered revenue over a year for a typical mid‑six‑figure to low‑seven‑figure brand.
The Authenticity Gap
Winback pages feel aggressive, desperate, disconnected from 5-star reviews praising your trust.
The Template Trap
Copied "we miss you" flows bury your ethical sourcing story. Prospects see discounts, not purpose.
The Compromise You're Avoiding
"Real retention requires discounts and urgency"—but every test feels wrong.
The Reactivation Problem
Winback pages convert at ~1–2%. Flows feel transactional, so lapsed customers ignore you.
What's Actually Happening
You're using commodity winback templates for transformational wellness. It fails because trust reactivates, pressure repels.
Sales as an Act of Love
A revenue‑recovery framework for ethical wellness brands
Applied to a typical mid‑six‑figure to low-seven-figure wellness brand, these four principles have taken reactivation rates from around 1–2% to roughly 3–4%, adding hundreds of saved customers and six figures of LTV over a year.
Why This Framework Works (My Credentials)
Marketing Systems Analyst
Configured Salesforce/SAP/NetSuite/UKG for Fortune 500. Analyzed millions of churn signals.
15+ Years Enterprise Implementation
PMP-certified CRM/ERP/HCM delivery across healthcare, pharma, e-commerce.
MBA Marketing + MFA Writing
Strategic frameworks + authentic storytelling that scales.
Ready to Implement Sales as an Act of Love?
If you're ready to stop compromising your values and start reactivating with confidence and clarity, let's talk. We'll discuss your current revenue reactivation challenges and how the Sales as an Act of Love framework can systematically solve them.
Book Your Strategy SessionLimited availability. I work with a small number of wellness brands at a time to ensure every system gets the attention it deserves.