About
Shayn De Mur, Founder
I help founder-led companies at the $10M inflection point replace broken workarounds with a clear operating system for scale. Starfish N Coffee exists for the moment when the company is growing, but the systems underneath it are starting to break.
I created Starfish N Coffee to help scaling companies fix the operating system underneath the business.
The workarounds that got you to $10M will not get you to $20M.
My work is simple: find the bottleneck, design the operating rhythm, clarify decision rights, and create accountability so the company can scale safely.
No fluff.
No unnecessary software.
No process theater.
Just the structure your company needs to grow without breaking.
The Background Behind The Work
This work comes from years inside enterprise systems, process implementation, operational transformation, and founder-led growth environments.
Enterprise Systems Implementation
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Enterprise Systems Implementation
More than 15 years inside enterprise systems implementation taught me how companies really break at scale. The issue is rarely effort. It is usually unclear ownership, broken handoffs, missing rhythm, or decisions that have nowhere to go.
Process Architecture
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Process Architecture
I look at how work moves through a business. Where does it stop? Who owns the handoff? What decision is missing? Where does the customer pay the price? That is where the real operating problem usually lives.
Operating Rhythm
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Operating Rhythm
Scaling companies do not need more meetings. They need the right rhythm. The right operating rhythm gives teams a clean cadence for updates, decisions, blockers, and accountability without creating unnecessary bureaucracy.
Why Starfish N Coffee?
Starfish N Coffee comes from noticing the operational problems hiding in plain sight.
A delayed order.
A missed update.
A founder replying from their phone.
A team waiting because no one owns the next step.
These moments may look small from the outside, but they reveal the real architecture of the business.
Scale Safe. That Is The Outcome.
No more workarounds. No more firefighting. Just a founder-led company that finally has room to grow.
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No funnels. No pressure. One conversation.