PROOF HUB
Every project documented. What was broken, what changed, and what the numbers did after.
These aren't highlight reels. They're full breakdowns — because if you're considering trusting someone with your landing page, you deserve to see exactly how they think.
THE FRAMEWORK
Sales as an Act of Love is a framework, not a style. That means every project starts with a diagnosis — a systematic look at how your current page measures against four principles that drive conversion in wellness.
What you'll find here: the diagnosis, the rebuild, and the results.
APEX ADAPT
THE SITUATION
Apex Adapt had a real product — a transparent, research-backed biohacking stack built for people who take their biology seriously. Their audience was informed, skeptical, and tired of flashy supplement marketing.
Their landing page spoke a completely different language. Countdown timers. "Dominate your potential." Proprietary blends with no dosing disclosure. Fake scarcity. Fear-based CTAs.
The page wasn't just underperforming — it was actively repelling the exact customer Apex Adapt was built for. CVR sat at 1.8%. Bounce rate was 82%.
RESPECT INTELLIGENCE
"Dominate your potential" is ego triggers, not education. The customer sees through this immediately.
HONOR THE JOURNEY
"More Focus. More Energy." is a feature list, not a transformation arc.
BUILD GENUINE RELATIONSHIP
Stock photo avatars and vague testimonials created more skepticism than trust.
REFLECT YOUR VALUES
Transparency, scientific integrity — nowhere on the page. Only countdown timers.
WHAT CHANGED
Headline became a question: "Your biology is trying to tell you something. Are you listening?" — curiosity over pressure. Ingredient transparency, full names & biometric data in testimonials. No proprietary blends.
THE RESULTS
VERDANT
THE SITUATION
Verdant followed the DTC playbook: paid traffic scaled, landing page traffic tripled — revenue didn't move. Bounce rate 71%, CVR 1.4%. Every dollar was leaking.
RESPECT INTELLIGENCE
Anxiety statistics as a lead alienated more than it helped.
HONOR THE JOURNEY
Cannabinoid percentages with no explanation excluded most visitors.
BUILD GENUINE RELATIONSHIP
Four fields of friction before accessing a discount killed trust.
REFLECT YOUR VALUES
Founder's story and sourcing philosophy buried on an About page nobody reached.
THE RESULTS
FLORA & FORM
THE SITUATION
Flora & Form had solid acquisition but churn was 34% in first 90 days. The landing page was making promises the brand experience couldn't immediately keep.
RESPECT INTELLIGENCE
"Finally. A Probiotic That Actually Works" set unrealistic immediate expectations.
HONOR THE JOURNEY
No education about 30/60/90 day microbiome shifts.
BUILD GENUINE RELATIONSHIP
Post-purchase: generic confirmation, no welcome or guidance.
REFLECT YOUR VALUES
Founder's gut health journey was missing from the page.