A note from Shayn De Mur
I keep watching the same pattern.
A founder builds something real. They hit $10M. Then the workarounds break.
I saw it with a coffee roaster. Same state. Two weeks for delivery. No updates. No apology. The founder responded from his iPhone. They forced premium shipping that did nothing. The website never mentioned they batch roast once a week.
That founder is not a bad person. They just outgrew their process. They did not know it yet.
This is not a technology problem. It is a process architecture problem.
The workarounds that got you to $10M will not get you to $20M. The band-aids over bullet wounds will not hold.
I do not write code. I do not sell software. I design the operating system that lets you scale safely.
Credentials for those who ask
- 15+ years enterprise systems implementation PMP
- Lean Six Sigma Green Belt
- ISC2 Certified in Cybersecurity
- ICP-CAT / ICP-ENT agile coaching
- MBA, Marketing
That is Starfish N Coffee.
We audit the bottleneck. We install three systems. We get out of your way.
But sometimes the bottleneck is not the process. It is the founder.
When that happens, there is another container. Zen in the Zone. Audio-only coaching. Red Phone for emergencies. Same human. Different hat.
Starfish N Coffee builds the cage. Zen in the Zone teaches you to stop rattling the bars.
If this sounds like your company — request an audit.
No funnels. No pressure. One conversation.