Shayn De Mur
I help wellness brands build customer retention systems that honor transformation over transaction.
For too long, the wellness industry has been stuck using marketing & sales frameworks designed for commodity products—countdown timers, manufactured urgency, pressure tactics that betray the very values these brands stand for.
I created the Sales as an Act of Love framework to give wellness founders a different path: marketing & sales systems that generate consistent, ROI-driven revenue while building genuine customer relationships rooted in trust.
My Background
I didn't learn this from webinars. I built it through decades of real-world experience.
Enterprise Marketing Systems
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Enterprise Marketing Systems
Years as a marketing systems analyst configuring automation platforms for Fortune 500 companies across healthcare, financial services, and e-commerce. I used SQL on the backend of these systems, analyzed millions of customer interactions, and learned what actually converts at scale.
Sales Experience
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Sales Experience
Years in technology, financial services, and pharmaceutical sales taught me what moves prospects to customers. Trust, education, and genuine value beat pressure tactics every time.
Enterprise Implementation
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Enterprise Implementation
15+ years implementing Salesforce CRM, SAP, and NetSuite for enterprise companies. I've seen what works at scale and what collapses under pressure.
Strategic Education
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Strategic Education
MBA in Marketing from Golden Gate University. I understand customer journey mapping, conversion psychology, and funnel architecture.
Creative Craft
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Creative Craft
MFA in Writing from CalArts. I know how story builds trust, how language creates connection, and how authenticity translates across every marketing touchpoint.
The Framework
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The Framework
The Sales as an Act of Love framework emerged from this unique combination—enterprise systems knowledge, real-world sales experience, strategic marketing frameworks, and the craft of authentic storytelling.
Why Starfish N Coffee?
The name comes from understanding what it means to be different—and celebrating that difference rather than hiding it.
In a sea of generic sales & marketing agencies using the same manipulative playbook, Starfish N Coffee represents something else: sales & marketing that's just Different. Unapologetically authentic. Built for brands that refuse to compromise their values for reactivation.
Ready to Build Something Different?
Let's create customer retention systems that honor your values while driving real growth.
Schedule a Call