Shayn De Mur, Founder
I help wellness brands design the integrated logic where brand strategy and funnel mechanics reinforce each other — creating tighter brand-to-experience consistency that drives retention lift, faster CAC payback, higher activation rates, and sustainable revenue efficiency.
For too long, the wellness industry has relied on marketing frameworks designed for commodity products: pressure tactics, aggressive win-back campaigns, and short-term acquisition plays that increase churn and erode customer trust.
I created the Sales as an Act of Love™ framework to offer a better path: systems that deliberately align your brand values with every customer process so retention and growth feel natural, not forced.
My Background
I didn't learn this from webinars. I built it through decades of real-world experience.
Enterprise Marketing Systems
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Enterprise Marketing Systems
Years as a marketing systems analyst configuring automation platforms for Fortune 500 companies across healthcare, financial services, and e-commerce. I used SQL on the backend, analyzed millions of customer interactions, and learned exactly where retention leaks happen — and how to fix them at scale.
Sales Experience
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Sales Experience
Years in technology, financial services, and pharmaceutical sales taught me what truly moves prospects into loyal, long-term customers. Trust, education, and genuine value consistently outperform pressure tactics — especially in wellness, where relationships matter most.
Enterprise Implementation
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Enterprise Implementation
15+ years implementing Salesforce CRM, SAP, and NetSuite for enterprise companies. I’ve seen what drives sustainable retention at scale and what collapses when systems ignore the full customer lifecycle.
Strategic Education
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Strategic Education
MBA in Marketing from Golden Gate University. Deep expertise in customer journey mapping, retention psychology, conversion optimization, and full-lifecycle funnel architecture.
Creative Craft
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Creative Craft
MFA in Writing from CalArts. I understand how story builds lasting trust, how language creates emotional connection, and how authenticity translates across every touchpoint — from landing pages to post-purchase nurturing and reactivation flows.
The Framework
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The Framework
The Sales as an Act of Love™ framework emerged from this unique combination: enterprise-grade retention analysis, real-world sales experience, strategic marketing frameworks, and the craft of authentic storytelling. It’s designed specifically for wellness brands that refuse to compromise their values for short-term gains.
Why Starfish N Coffee?
The name comes from understanding what it means to be different — and celebrating that difference rather than hiding it.
In a sea of generic retention tactics and manipulative playbooks, Starfish N Coffee stands for something just Different: integrated brand + process systems that are unapologetically authentic. Built for wellness brands that want to grow through genuine connection instead of pressure.
Ready to Build Something Different?
Let’s design the logic where your brand strategy and customer processes reinforce each other — driving real, sustainable growth that honors your values.
Schedule a Call